store for children visiting the new A.S. Cooper and Sons fourth floor department.

But the items on sale are only a part of the attraction. Imagine walking into a store to shop for your children without having to put up with the constant nagging of your child wanting to go home.

At "Kids on 4'', that's exactly what mom or dad can look forward to. There's plenty to keep the children occupied and interested -- such as "Ernest the Balancing Bear'' cycling on a tight rope above the new Reid Street entrance stairway.

Inside the store a train runs on tracks suspended from the ceiling and children who are particularly pleased with that little item can purchase their very own.

Nestled in the far corner of the room is a television, playing Disney cartoon videos for the children while the parents shop.

Disney music is also played throughout the room for the children who want to stay close to mom or dad.

And kids with their own pocket money can spend it on low cost knick-knacks such as toy animals.

If the stairs are too much to handle because you're pushing a stroller, a roomy elevator awaits.

A section for the new mother is completely stocked with Mothercare products and clothing for the newborn baby.

Infant activity toys and teethers are displayed in a rainbow of colours. A baby shower registry is also available to mothers along with a special order service for Mothercare cribs and other baby furniture.

Boys and girls' clothing come in a broad range of sizes including garments for newborns, infants and toddlers. Sizes include 4-7 boys, and 4-6 girls, 7-14 girls and 8-20 boys.

Giant teddy bears and other stuffed animals are perched on high shelves around the room.

Handbags, book bags, hair accessories and knapsacks are available for kids heading back to school.

And cute little sweaters and skirts fill the room in an array of colours, from a little boy's party outfit to a small girl's Sunday best.

The floor also has a great selection of baby togs -- "Little Me'', "French Toast'', "Trimfit'' socks, and "Padders'' baby shoes.

Shopping at "Kids on 4'' can be great fun for the family -- and who knows, the kids just might not want to go home.

CHEERS! -- General Merchandise Manager Ms Inara Kalnins and A.S. Cooper and Sons directors Mr. Alex Cooper (centre) and Mr. Wayne Jackson toast the opening of "Kids on 4''.

WARM WELCOME -- Barney the dinosaur greets customers at the new "Kids on 4''.