For the rich and famous, wearing luxury designer brands like Chanel, Hermes and Fendi is as simple and natural as breathing.

Common folk however, probably have to give careful thought to what we spend our hard earned cash on, no matter how nice that name brand handbag or expensive pair of shoes might be.

The Royal Gazette took to the city streets for this week’s ‘Fashion On The Street’ column to find out what goes through people’s minds before spending a pretty penny on a stylish new piece.

Raequan Rochester told us he doesn’t normally buy expensive things, but if he does splurge it’s for a good reason.

“I would have to think really carefully before buying something expensive,” he said.

“I would think ‘Will this last long? Is it good quality?’ I wouldn’t just buy something for the brand name. I don’t really buy brand name clothing. I just buy what goes together with what I’ve got.”

Mr Rochester, a student claims administrator, described his style as vibrant and colourful and said he tries to wear things that make him stand out.

“I like slim fit pants and want different types of stuff, things that people really don’t wear I guess,” he said. “My whole thing is I don’t want to be like everyone else. I like to look and dress differently.”

He tends to get inspiration for new outfits on untapped Instagram pages that few other Bermudians know about.

For Katie Witkowski, 19, the first thing she would have to consider before making a pricey purchase is: ‘Will my parents get angry if I buy this?’

Other questions she said she would ask are: ‘How much wear will I get out of the piece?’ and ‘How well it goes with other items in my wardrobe?’

Ms Witkowski tends to wear girlie pieces like skirts and dresses and things that are relaxed and comfortable.

She said she tends to get fashion inspiration from looking through magazines and what’s on display in store windows.

Lysann Fengler, 31, also described her style as casual and comfortable.

The cruise ship employee said: “I normally look for clothes which match and normally I buy a lot of dresses. That’s what I feel most comfortable in during the spring and summer.

“In the winter, I probably wear simple jeans and boots.”

Ms Fengler agreed that she doesn’t look for certain name brands and tends to just buy pieces she likes. “I tend to buy things that are comfortable and yet at the same time fashionable,” she said.

“If I do go for a name brand, it’s usually stores like Zara and Mango where I get clothes that aren’t too expensive. I don’t want to buy Louis Vuitton and Gucci, it’s too expensive for me.”