rights'' and is critical of Police Commissioner Colin Coxall's Operation Cleansweep has been pulled from the airwaves.

Dred and Baha Promotions spokesman Andrew Phillips said it had been pulled "by mutual agreement'' between his company and the Bermuda Broadcasting Company.

The ad was produced to publicise a competition between Jamaican sound Bass Oddessy and LP International out of New York at the Pontoon Beach on Saturday.

However interspersed throughout the ad is an anti-establishment message aimed at the Bermuda Police Service, the Department of Tourism and the West End Development Corporation.

And the three established political parties -- the United Bermuda Party, the Progressive Labour Party and the National Liberal Party -- do not escape comment either.

Mixing the music of Bob Marley, Shabba Ranks, Puff Daddy and Mace the ad takes a stab at Operation Cleansweep and the "political arena'' and calls on Bermudians to stand up for their rights.

Mr. Phillips said the intent was to push the show with an added message that the broad cross-section of the community that attend Dred and Baha functions wanted to hear.

"These things (the anti-establishment themes) are what they feel is the truth,'' he explained. "A lot of people are just tired. People are really tired. We are just being straight up and saying what the people feel.'' Mr. Phillips said the ads did run on the radio and initially the Bermuda Broadcasting Company was cordial.

"But we mutually agreed to take it off the air,'' he explained.

When The Royal Gazette contacted BBC chief executive officer Rick Richardson, he said:"It's a Dred and Baha matter. It's a simple advertising matter for us.

"Right now it is really not worth commenting on this. It is an advertising situation and we have that every day of the week.''