resort in North America.

Marcella Martinez Associates will carry out a range of activities to promote Glencoe in the travel industry and consumer media in the United States and Canada.

The company will work closely with Karen Bull Associates, the marketing representative for The Bermuda Collection, which comprises seven local guest properties, of which Glencoe is a member.

Glencoe's managing director Mr. Reggie Cooper said: "This new programme is a small but strategic way to bring new vitality to the image of a hotel which has been known for its high standards over many years.'' Marcella Martinez Associates is well-known for its work on behalf of tourist destinations.

It has represented a number of the Caribbean's top luxury properties, including the Elegant Resorts of Jamaica and Young Island Resort in St.

Vincent.

The firm also serves the Caribbean Tourism Organisation and the St. Lucia Tourist Board.

MR. REGGIE COOPER -- `new vitality'.