to a niche market which could potentially boost Island visitor arrivals.

The December issue of Walking -- which has a circulation of 514,087 -- features a full-page article on Bermuda entitled "Shake, Rattle and Roll'' by managing editor Linda Frahm.

The article targets Bermuda's beauty, the 18-mile Railway Trail and the Island's history.

A footnote provides handy information including the Tourism Department's 1-800 number and Website address plus a local contact at the Bermuda Walking Contact for visiting walkers.

The story was secured by advertising firm Porter Novelli through a Tourism Department-sponsored press trip.

MAGAZINE NJ