look for the perfect way to thank their workers for a job well done.

As 1,300 workers of Boston furniture firm Jordan's enjoyed a day out to remember in Bermuda, tourism officials are hoping the success of the event will trigger a rush of incentive business.

And with the massive exposure generated from what is thought to be the biggest one-day holiday in Bermuda ever, tourism could see a surge in group tours.

Boston's Channel Five news and WCVB-TV covered the trip, and, along with the new Jordan's commercial being shot here, will guarantee much free publicity.

Tourism Minister David Allen revealed that many companies in North America were watching the day closely, to see how it worked out, before deciding on their own incentive trips.

And one incentive professional predicted that the news of the success of the day would spread throughout the industry.

Regina Baraban, executive editor of Corporate Meetings and Incentives magazine, said the project was big news in the trade.

The event, which is being featured on the front cover of their next issue, was unprecedented, she said.

"Bermuda is already a very popular incentive destination. There are a lot of companies who will reward their top workers, but this company has rewarded all its staff.

"It is incredible to go to Bermuda for a day and to close their stores,'' she said. "And it is great for Bermuda.'' The proximity of the Island -- two hours from many East coast gateways -- and the efficient organisation make it even more attractive, she said.

Mrs. Baraban said she had not heard of such a large group tour being taken away for one day and the ability of on-Island organisations to deal with such numbers would certainly improve its credibility.

"Bermuda does such a good job,'' she said. "All I have heard today are good comments.'' She predicted that many people -- who had previous misconceptions about the Island -- would come back for holidays with their families.

Mr. Allen said word of mouth spread by 1,300 happy people was priceless in terms of attracting visitors.

And he said the spin-offs from the TV commercial and the news coverage, would back up the advertising campaign currently ongoing in the US.

BUSINESS BUC