opened her daily newspaper in Montreal, Canada.

There in The Montreal Gazette was a full-page advertisement extolling the virtues of owning a Canadian Bell mobile phone -- announcing it would keep customers in touch even if they were "lost somewhere in the Bermuda Triangle''.

The Triangle, a notorious area of sea between Bermuda, Miami and Puerto Rico, has been blamed for the mysterious disappearances of ships and aircraft. A large, detailed map of the Atlantic Ocean showing the "Devil's Triangle'' comprised more than half the advertisement.

An infuriated Mrs. Zuill mailed the page to her husband, Mr. R.J. Zuill, who brought the ad into The Royal Gazette offices this week.

"This will help ruin tourism,'' stormed Mr. Zuill. "We should sue these people.'' Mr. Zuill said that several people who had seen the ad told his wife that they would never travel to Bermuda "because of the Triangle''.

"That is so ridiculous. Ships and planes go through our area every day and nothing happens.'' The Paget resident said members of the Tourism Board "were very upset'' when showed the newspaper clipping.

The myth of the Triangle was popularised first in the 1960s and later in the book "The Bermuda Triangle'' by Mr. Charles Berlitz. So strong was the belief of sinister powers in the area, that exorcism ceremonies have been carried out in the past.

But an Arizona State University librarian, Mr. Larry Kusche, found disappearances attributed to the Triangle had often occurred in other regions of the world or not at all.