The Bermuda Department of Tourism is returning to Boston's Fenway Park to pitch the Island as an ideal getaway to Red Sox fans, particularly premium ticket holders.

It is the second time this baseball season that Tourism officials will hone in on Fenway Park as part of a marketing partnership with Fenway Sports Group.

The event will take place on September 8 when the Red Sox play the Baltimore Orioles.

The evening will not be billed 'Bermuda Night' as the first one was, however Premier Ewart Brown is confident spectators will get the message about Bermuda loud and clear.

Said Dr. Brown: "We had our first chance to directly engage premium ticket holders at Fenway Park with a Bermuda Night in June and it went extremely well. When a second opportunity presented itself for this year we did not hesitate.

"This time we will focus on the upcoming golf and spa season and we are getting almost unprecedented participation from our local tourism partners who want to be a part of this great promotional opportunity."

Premium ticket holders on the suite level of Fenway Park will each get a gift bag with Bermuda Tourism-branded merchandise and golf and spa offers to drive visitors during the baseball post-season and off-season. Additionally, premium ticket holders have the opportunity to win a handful of grand prizes which include Bermuda vacations, spa treatments, rounds of golf and golf clubs.

Bermuda Tourism's effort in Boston has the support of JetBlue Airways which has seen growth on its Boston to Bermuda route.

JetBlue Airways' sales manager for the Latin American and Caribbean region, Chad Meyerson, said: "Since the inception of our $99 promotion in the Boston market, JetBlue has seen an increase in revenue and bookings to Bermuda. Given the current economic climate, that's no small feat.

"The JetBlue team could not be more pleased with the Bermuda Department of Tourism's strategic marketing efforts, particularly in the Boston area."

JetBlue is also a marketing partner of the Boston Red Sox and joined forces with Bermuda for Bermuda Night in June.

At this upcoming event, saxophonist Wendell 'Shine' Hayward will play an instrumental rendition of the US national anthem, Tourism board chairman E. Michael Jones will toss out the ceremonial first pitch, and Dr. Brown will talk about Bermuda Tourism with an NESN broadcaster during the game's television coverage.

Tucker's Point Hotel & Spa, Elbow Beach Hotel, Fairmont Bermuda, Pompano Beach Club, The Reefs, Port Royal Golf Course, Nike Golf, JetBlue Airways and Newstead-Belmont Hills are among the tourism partners marketing to premium ticket holders and offering prizes.

The Department of Tourism is also partnering with rum maker Gosling's Limited for a pre-game cocktail mixer. The event is designed to generate interest in Boston in Gosling's rum and Bermuda Tourism.

Said Dr. Brown: "We have some buzz-worthy activities in the works for the Boston area to take us into the golf and spa season. With these heavy traffic activities, the new TV spots and our sharp-look print campaign, we are strengthening our position for the upcoming golf and spa season."