NEW YORK (AP) — Fashion designer Michael Kors has named a new fragrance after Bermuda.

Island Michael Kors Bermuda. Designer Kors says Bermuda is a close-by, old-world island paradise with pink sand and a tempting mix of secluded beaches, private cabanas, colourful mopeds and stunning sunsets. Hibiscus, passion flower, driftwood.

Each season, beauty companies launch the next round of perfumes, eau de toilettes and splashes, hoping to attract both the lifelong customer who'll make a new favourite her signature scent as well as the fickle woman looking for the next great thing and then will move on.

This spring, the floral bouquet seems particularly strong, with violet leaf, apple and orange blossoms and frangipani flower as some of the most buzz-worthy notes in an industry that market researcher the NPD group says collected $1.8 billion in prestige, department-store sales last year.