Mainstream US TV channel CBS is to showcase Bermuda's weather during its Early Morning show.

At a press conference this afternoon, Tourism Minister Wayne Furbert said: “We are about to undertake what I believe is an unprecedented opportunity. Never before has the Department of Tourism engaged in a venture where Bermuda will receive the exposure I am about to share.

“Ladies and gentlemen, our Ministry is currently looking to partner with Bermuda Broadcasting to receive international exposure through CBS Network by depicting the Bermuda weather conditions daily during the CBS Early Show.

“CBS Network will display the name of Bermuda at the top of the National Weather map during the weather segments between 7am and 9am Eastern time. The graphic will also display the temperature.

“The Bermuda weather graphic will be carried on the National Network transmission which is carried by affiliates across the United States and via satellite around the world. Bermuda's weather stats will scroll across the screen each morning alternating during the three weather segments. The feed with graphics including the Bermuda weather will be carried in key Bermuda markets including New York and Boston.

“CBS will receive a live shot from specified locations in Bermuda. The live shots will be aired during segment breaks. CBS presenters and crew will travel to Bermuda to conduct a segment for the Early Show.

“This segment will be carried across the United States with all affiliates in all markets and will be seen via satellite around the world. The Bermuda Broadcasting Company will work with CBS to give CBS viewers a chance to win a trip to Bermuda. The terms of the contest will be shown during the live show and leveraged over the internet.

“Ladies and gentlemen, over the last few weeks I have been saying that Bermuda will increase its exposure and awareness through the broadcast medium or television. Well with this initiative Bermuda will get unprecedented exposure! Exposure on a daily basis!”