The Bermuda Tourism Authority is searching for someone to fill the position of chief sales and marketing officer.

The successful candidate will report to the chief executive officer, and will be based overseas.

“The chief sales and marketing officer will be responsible for the strategic development, execution and tactical delivery of the overall marketing activity designed to increase brand and product awareness in the tourism marketplace, while continuing to create a destination location and increase market share for Bermuda,” a spokesman said. “The outcome of all marketing activities must translate into measurable direct sales results.

“Marketing activity will encompass planning, preparing, implementing and continually evaluating all advertising, digital strategy, direct mail, sponsorship and promotional programmes.”

He continued: “In addition, the chief sales and marketing officer will be responsible for professionally managing internal client relationships; preparing, justifying and presenting budgets and plans; directing external research, creative and buying services; coordinating strategies with communications and marketing; and continually evaluating tactical elements against the overall objective of significantly elevating the public’s awareness of the brand.”

Candidates are required to have a bachelor or master’s degree in marketing, sales, business administration or a relevant field of work or an equivalent combination of education and work-related experience.

The spokesman added: “The successful candidate will be required to have 12 to 15 years of relevant experience. They will have a professional history of managing fully integrated advertising, direct mail, e-commerce and sponsorship programmes tailored to lifestyle brands. Ideally, the candidate also will have a strong background in hospitality resort destinations or corporate oversight of multi-unit hospitality locations.”

The position will be advertised in The Royal Gazette tomorrow through Monday and in the Bermuda Sun tomorrow.

Tourism Board chairman David Dodwell, said: “The position of chief sales and marketing officer will be one of the key roles in driving Bermuda tourism forward under the new Authority. This person will be one of the most senior members of the management team and we will expect him or her to be a dynamic, experienced leader with an entrepreneurial spirit and a strong track record.”

Candidates can submit their application to Bermuda@kornferry.com.