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Axis refreshes brand and website

Axis Capital Holdings Ltd has launched a refreshed brand, logo and website.

“Our new visual identity builds on our storied history and strengths, but breaks out to reflect Axis's bold actions and future,” said Albert Benchimol, the chief executive officer of Axis.

“It represents the transformation under way at Axis and the specific actions we're taking to unlock our potential.”

Michiko Kurahashi, the company's chief marketing officer, said: “Our refreshed logo and branding are designed to help communicate that we're breaking down boundaries within Axis and in the industry, and we're embracing change as our company and our industry evolve.

“They help convey we're a company focused on applying a forward-looking, innovative and agile approach to today's challenges.”

Axis launched the new visual identity and website in conjunction with a brand awareness campaign targeted to strategic business partners.

It also closely follows Axis's April 29 London-office move to the Scalpel, a building in the heart of London's insurance district.

Axis Capital's website address is www.axiscapital.com

New look: Axis Capital's new logo

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Published May 21, 2019 at 9:00 am (Updated May 21, 2019 at 9:09 am)

Axis refreshes brand and website

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