Bright branding for financial services provider Horseshoe has been unveiled today.

Its new logo takes a visual cue and inspiration from rowing, and features five colours to represent the key business solutions the Bermudian-based company offers.

Horseshoe’s name remains unchanged. The company is approaching its 15th anniversary and sees itself as the largest insurance-linked securities service provider in the world. It has more than 165 clients with assets in excess of $31 billion, and has offices here and in Cayman Islands, the US, UK and Ireland.

Andre Perez, founder and chief executive officer, said the company is reflecting on its journey and the hard work, passion and focus that had brought it success.

“We have successfully diversified our service offerings and broadened our global footprint,” he said.

“We have become an industry leader and we want to create a brand that speaks to what we stand for. The new brand-mark has changed greatly to better represent who we are, the value we add to our clients and our commitment to their success.”

He added: “Rowing was the inspiration behind the new brand. When performed at high level, rowing requires perseverance, focus, discipline, talent and, above all, team effort.

“These qualities are embedded within the Horseshoe team and they underpin the partnership we build with our clients.

“We couldn’t have chosen a better theme to showcase and celebrate our team spirit, key attributes and commitment to our clients’ success” stated Perez.

Lola Myshketa, chief business development officer added: “The brand inspiration led to the new icon signifying momentum, velocity, diversity, balance, unity and continuity.

“Horseshoe is known for its creative edge and for being different, so we chose a spectrum of colours to voice our progressive, innovative and fun spirit. The five colours associated with our icon represent our five key business solutions; insurance management, reinsurance transforming, fund administration, corporate and advisory services.”