Black-owned businesses put in spotlight
Black-owned tourism businesses have been put in the spotlight on a website promoting travel to Bermuda.
The online hub, A Guide to Black Culture & Heritage, was launched by the Bermuda Tourism Authority on the GoToBermuda.com website.
BTA interim chief executive Glenn Jones said: “It's our job to help visitors find what they're looking for and, increasingly, travellers to Bermuda want to be connected with black experiences and culture on the island.
“Taking advantage of this marketing opportunity will put stakeholders in a prime position to win customers that may have otherwise missed them.”
Mr Jones added: “Our focus on black culture and heritage is critical to engaging more black travellers and raising awareness in the minds of all visitors about who we are as Bermudians — culturally rich and beautifully diverse.”
The BTA has said it wants to double the number of black leisure air visitors to Bermuda by 2025, from 4 per cent of total leisure air visitors to 8 per cent.
The authority has worked with travel data experts Mandala Research, which estimated the spending power of US black travellers at $63 billion annually.
Black business owners across the tourism economy are encouraged to register their companies through a simple set-up process on the BTA portal, BTAConnect.
Once complete, black-owned business listings will appear on every page of the new website's hub.
Products and services celebrating black history, cuisine and entertainment are highlighted, speaking directly to a growing audience of consumers wanting to spend money at black and multicultural operations.
It focuses on where to find black Bermuda businesses and experiences, from street art and mom and pop eateries to islandwide itineraries and points of historic interest along the African Diaspora Heritage Trail.
The BTA said it intended to build out the platform with additional articles, profiles and images, and by encouraging an increased number of black-owned businesses to participate.