BTA appoints new head of global communications and partnerships
A member of the executive team that helped to launch the Disney Cruise Line has been named as the Bermuda Tourism Authority’s new head of global communications and partnerships.
Amy Moynihan was appointed to the position at the start of the year after the previous head, Tiffani Cailor, left last fall.
Ms Moynihan, whose appointment was featured in the international magazine Travel Pulse, told the publication: “I’ve never been more excited to apply a lifetime of experience to help visitors around the world discover the beauty, warmth and wonder of Bermuda.
“We are committed to being resourceful and finding creative new ways to showcase Bermuda and introduce more first-time visitors to the island than ever before.”
Ms Moynihan has 25 years of experience promoting international brands and was a part of the executive team that launched the Disney Cruise Line.
She has also created and managed partnerships for brands such as McDonald’s and Universal Studios.
Ms Moynihan will be based in the BTA’s New York office.
Charles Jeffers II, the chief executive officer of the BTA, said: "The past year has challenged us to re-look at all our marketing communication outreach through a new lens.
"As we prepare to launch our refreshed Bermuda brand, we welcome Amy's knowledge and vast experience to continue to create awareness and promote our destination.”
Douglas Trueblood, the chief sales and marketing officer for the BTA, added: “The BTA is committed to overcome the challenges posed by the pandemic and will continue to be creative and enterprising in the way we promote all that Bermuda has to offer.
“Amy’s experience in the leisure, corporate and group travel sector, in addition to her extensive marketing communications experience within the travel and entertainment industries, will help create and develop more partnership opportunities as well as introduce new visitors to Bermuda.”