More than 300 vehicles are expected to take part in a parade from Front Street In July to celebrate the island’s motor culture.

The fourth annual Scooter Mart Bermuda Charge will also feature street entertainment, dancers and vendors, along with more than 30 display tents offering products and services from local auto and motorcycle businesses.

The event will kick off at 12pm on July 3 with an exhibition of 30 immaculate, show condition cars, joined by 300 custom and classic motorcycles.

There will be prizes for Best in Show vehicles in a number of categories, including best custom motorcycle and best custom modern automobile. Owners will be competing for $3,000 in prizes.

A barricaded section of Front Street will be set aside for rider demonstrations and skill showcases from local pedal bike and motor sports clubs.

David Cahill, the event’s director, said: "This year's event will be the biggest auto show that has ever taken place in Bermuda, and we have named it ‘Motor Fest’ in anticipation of the festival atmosphere it will create.

“Our show is famous for bringing together people from all communities with a shared love of Bermuda's motor culture, it's something special.

“We can't wait to bring our colourful and vibrant event to Hamilton – there will be hundreds of outstanding show bikes on display. Early bird tickets have already sold out, many weeks in advance of the big day.”

Awards will be presented to Best in Show winners at 4.30pm and the motorcade is expected to leave Hamilton at 5.15pm, heading east towards St. George’.s

Tickets for anyone wishing to take part in the event are still available at the Scooter Mart showroom in Hamilton for $39, or online here and here. Tickets include a welcome pack and logo bandana, as well as entry for Best in Show and the charity ride.

Five per cent of ticket sales will go to support the Long Riders Motorcycle Club which will be marshalling the motorcade, and dedicate their attention to preserving and showcasing Bermuda’s motoring culture. A further 15 per cent will go to registered charity Greenrock.

Front Street will be closed between the bird cage and Parliament Street for the duration of the event.