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CellOne launches Crown & Anchor app with prizes

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Virtual Crown & Anchor: CellOne takes an old game to a new level on Facebook.

One of the Island’s great Cup-Match traditions is going high-tech.CellOne has launched an online version of the popular Crown and Anchor game on Facebook.The new Facebook app is a first of its kind in Bermuda. It enables players to pick their favourite team, Somerset or St. George’s, roll the virtual dice and earn points and win great prizes from CellOne, including free local service for a year.The company says that as a long-time supporter of Cup Match, they wanted to create some buzz around the event by coming out with a virtual version of Crown & Anchor as a sort of homage to the vibrant sporting and cultural event.“We know how much the Cup Match season means to all of Bermuda. Whether you are locally based or just visiting, the festivities are an endless source of fun,” said Rob McNabb, CellOne’s Director of MarketingCrown and Anchor is a simple dice game that originated in the 18th century and was traditionally played by gambling sailors in the British Royal Navy.The game is still popular in the Channel Islands and here in Bermuda, but is typically only played during the annual Cup Match cricket game festivities.CellOne says the goal of the online version is to build up as many virtual points as possible for either Somerset or St. George’s over a two-week period. The more each player wins for their supported team, the better their own chances of winning prizes for themselves.“We’re really excited to offer great prising to go along with the game” said Mr McNabb. “For daily winners, we’ve got the perfect summertime accessories like beach umbrellas, towels and beach balls. Weekly winners will receive one of our ‘Heavy-Hitter’ Smartphones currently on promotion. Not to mention, our grand prize winner will receive a full year’s worth of free local service! A huge value worth thousands of dollars.”The app works like other popular games on Facebook like ‘Words With Friends’ and ‘CityVille’. To get started, log on to Facebook from your desktop or laptop computer. Go to the ‘CellOne Bermuda’ page and click ‘Like’. This gives you access to the Crown & Anchor app. Even if you’ve never played the game before, the online instructions will take walk you through the steps.For more information, go to www.facebook.com/cellonebermuda or www.cellone.bm.