Bacardi makes ‘most reputable’ list again

  • Strong reputation: Bacardi has made a list of the world's most reputable companies

    Strong reputation: Bacardi has made a list of the world's most reputable companies

Bacardi Ltd has been named among the most reputable companies in the world for the sixth consecutive year.

The global alcoholic beverages giant, whose headquarters is on Pitts Bay Road, ranked 89th in the annual Global RepTrak 100 list compiled by the Reputation Institute and published in Forbes.

Based on more than 230,000 individual ratings collected in the first quarter of 2018, the annual survey is the largest corporate reputation study of its kind, and provides comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.

The global study shows what drives trust including ethical behaviour, fairness, product value and transparency while identifying behaviours including intent to purchase a company’s products, willingness to invest in, or even work for, the company.

“I am proud to lead this company and our talented teams, and it makes it even more rewarding to know that consumers recognise us as a good corporate citizen and a positive force within our communities,” said Mahesh Madhavan, Bacardi’s chief executive officer. “To be ranked six years in a row is an honour and a reflection of not only our portfolio of premium spirits but especially our thousands of dedicated employees around the world who embody the entrepreneurial spirit and values of family-owned Bacardi.”

For more than 20 years, RI has measured the reputation of thousands of companies using its RepTrak framework.

The Global RepTrak 100 study measures multinational companies with a presence in all 15 surveyed countries and brand familiarity with at least 40 per cent of the general population on seven dimensions of reputation including products and services, innovation, workplace, governance, citizenship, leadership and performance.

The countries in the annual survey — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, United Kingdom and United States — represent the largest economies.

“The accomplishment of being consistently ranked as part of the Global RepTrak 100 is a testament to Bacardi’s commitment to delivering upon its tradition of excellence,” said Stephen Hahn-Griffiths, the RI’s chief reputation officer.

RI assigns each company a score between zero and 100, determined by taking into account the esteem, trust, admiration and feelings the general public has for each company. A company’s performance across seven categories of reputation explain the rational drivers behind the emotional bond.

To access the fill list of the most reputable companies in the world, visit:

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Published Apr 24, 2018 at 8:00 am (Updated Apr 24, 2018 at 8:01 am)

Bacardi makes ‘most reputable’ list again

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