An international bid to attract millennials into the insurance business starts tomorrow.

The second annual Insurance Careers Month aims to use young professionals already in the business to beat the drum for the industry.

Organisers of the event have moved to a new year-round campaign called the Insurance Careers Movement.

Donovan Burgess, a junior underwriter with XL Catlin in Bermuda, was one of three winners of an international contest run by the Insurance Careers Movement to find the best reasons to work insurance.

Mr Burgess winning entry said: “A career in insurance is the total package. It’s reputable, being a staple of the global economy and it’s dynamic.

“You can easily find yourself dealing with the best companies in the world, exposed to international employment and networking opportunities, or providing a viable source of assistance after a catastrophic event.

“It offers a great work-life balance and provides abundant channels for growth.

“It’s suitable for everyone. You can channel into the industry from almost any educational background, personality type or prior career focus as it connects and incorporates an array of professions — actuaries, data analyst, accountants, relationship managers, software developers, lawyers.

“This further fosters amazing collaboration opportunities and allows for the potential broadening of your own career perspective.

“Also there are many senior insurance leaders who are passionate about developing the next generation of professionals. A career in insurance can be prosperous for you.”

The Insurance Careers Movement involves more than 600 companies, trade associations and industry partners and is focused on promoting career opportunities in risk management and insurance.

Brian Duperreault, Hamilton Insurance Group chairman and CEO, last December joined other senior industry executives in a”virtual town hall” where they called on young members of the industry to take an active role in promoting insurance-related careers.

He said that insurance was the “careers trifecta — stable, rewarding and limitless.”

Industry representatives from 10 countries joined in, a development Mr Duperreault called “unprecedented.”

A survey conducted among participants found that 73 per cent of those who responded had already taken some action to convince peers to join the insurance industry, while 93 per cent said they were proud to work in insurance.

But a total of 57 per cent of respondents said lack of awareness and understanding was the main issue in stopping high school and university students from considering the industry as a career.