Sunny Bermuda highlighted in snowy Boston

  • Glenn Jones of Bermuda Tourism Authority (File photograph)

    Glenn Jones of Bermuda Tourism Authority (File photograph)

Snow-bound Boston residents were given a glimpse of balmy Bermuda.

For broadcaster WCVB 5, an ABC affiliate in the city, rebroadcast a special segment on Bermuda on its current affairs show Chronicle.

The Bermuda Tourism Authority said the timing of the repeat last Tuesday, first shown last year, highlighted the comparative warmth of the island.

Glenn Jones, BTA director of public and stakeholder relations, said: “Timing is a major part of marketing success.

“While New Englanders had to shelter in their homes from a blizzard, we were pleased that Chronicle re-aired its Bermuda segment.”

Mr Jones added: “Our PR team worked closely with WCVB on that piece because the Boston area is such an important market for us.”

The segment featured St George’s, the America’s Cup and the Loren hotel and the shows hosts pointed out that the island’s temperature was in the 70s this week.

Boston yesterday was blanketed in 13.4 inches of snow delivered by a massive winter storm.

Bermuda also got some media attention in Washington DC after Fox 5 ran a short segment on the Georgetown swim and dive team visiting the island for winter training camp.

Mr Jones said: “Again, because Washington DC is an important market for Bermuda tourism, our team worked quickly to assist the DC news team with video assets to get the story on the air.”

You must be registered or signed-in to post comment or to vote.

Published Jan 15, 2018 at 2:41 pm (Updated Jan 15, 2018 at 5:19 pm)

Sunny Bermuda highlighted in snowy Boston

What you
Need to
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon

  • Take Our Poll

    • "Your new year's resolutions for 2019"
    • Quit smoking
    • 4%
    • Quit drinking/drink in moderation
    • 7%
    • Do not drink and drive
    • 2%
    • Lose weight
    • 40%
    • Stop procrastinating
    • 22%
    • Drive with greater care
    • 2%
    • Other
    • 22%
    • Total Votes: 2607
    • Poll Archive

    Today's Obituaries

    eMoo Posts