Don't be fooled. They may look like a just a bunch of cartoons, but these doodle's are part of a push to bring about multi-billion dollar co-operation between the emerging giant companies of China and their western counterparts.

And they are also helping to put Bermuda on the radar screen of Chinese business and government leaders.

The artist is Bermuda businessman John Milligan-Whyte, who has been at the forefront of building relationships between China, Bermuda and the US.

His two co-authored books on China/America business strategies feature the doodles as a visual representation of the concepts he and fellow author Dai Min speak about.

Earlier this year lawyer Mr. Milligan-Whyte spoke of the importance for Bermuda to attract emerging global giants companies from China to incorporate in Bermuda rather than rival jurisdictions.

As part of his, and Milligan-Whyte & Smith's, drive to attract Chinese business to Bermuda and to help facilitate Sino-US link-ups, he has been promoting the books in China and using his own doodle creations in live presentations - both here and in China.

The audience response to cartoons, rather than the powerpoint presentation stock-in-trade of text and graphs, has been notable.

And there is the added novelty of having a well respected economic commentator, advisor and author who also fills his "down time" by doodling and creating yet another useful way to convey business ideas.

Last weekend Mr. Milligan-Whyte was in Beijing at the First Chinese and Foreign Multinational Roundtable summit to address state leaders, immediately following on from a presentation by former United Nations Secretary General Kofi Annan.

In the audience were many China government ministers, the chairmen of China's 100 leading companies, global leaders of Fortune 500 companies, around 100 Chinese CEOs and many other VIP delegates.

As part of his presentation Mr. Milligan-Whyte used his doodles (some of which are reproduced with this article), featuring captions in both English and Chinese. He said the images illustrate philosophies with the purpose is to achieve mindset change from zero sum game to win-win collaboration and genuine global partnerships of America and China, American and Chinese companies, and American and Chinese capitalism.

Explaining the philosophy behind the books and the drawings, Mr. Milligan-Whyte said: "Their context is changing America's Democratic and Republican Parties Presidential Candidates 2008 election platforms, so that the path to trade war, cold war, armed conflict and ecological catastrophe that America is leading China down is changed.

"Those contexts in turn, are part of the ultimate context I term 'The Age of Species Lethal Weapons' and the failure of us as a species in 'the Human Experiment' because our nature and intelligence is inadequate to cope with our nature and intelligence."

Representing such ideas in a medium that appears at first sight to be more akin to a child's picture book or the 'funnies' page of a newspaper, he explained: " I believe that anyone who thinks deeply about values can communicate with anyone who feels.

"Gandhi proved that during the partitioning of India and Pakistan in 1949 when a million people a day were being murdered in a civil war among 300 million Muslims and Hindu's constituting 12 percent of the human race living in wide spread poverty and illiteracy.

"A 90 pound lawyer dressed in a lion cloth, called by his friends 'the saintly mule', said he would stop eating until all violence stopped and so six weeks later it did. That tells us a great deal about human nature, communication and problem solving. What it tells us is fundamental to our continued existence."

He went on: "Pictures are a universal understood human language, as are aphorisms also know when famous as proverbs. The same basis proverbs show up in most cultures because the challenges and joys of human life is also a universally understood human language.

"I began drawing in 1997 in order to communicate across cultural solitudes and language barriers about important issues, values and answers to such issues.

"I wrote the two books and included the 20 paintings about American mindset change about China to create a shared blueprint for a new relationship between the 21st century's rapidly emerging mega-superpower and current superpower's political and business leaders in 2007-8 and for experts and students in America and China to debate and absorb."

The paintings are a way of visually summerising the 260,000 words contained in the two books he and Dai Min have written, he said.

They also proved to be an an extremely effective way of catching an audience's attention when trialled at a conference in Bermuda last month.

Mr. Milligan-Whyte and Dai Min are working on a third China book, to be published next year, entitled "Goldman Sachs and the United States of America vs. China Inc: The Failure of the Best and Brightest Zero Sum Game Strategy."