day presents another exciting challenge. Having joined the company in 1970, he has definitely found his calling. "I joined Shell in 1970 and have worked in the sales department twice since then. I first worked in sales, until 1986 when I was transferred (to the upstairs departments of Shell House) as a pensions fund administrator. I remained there for nine years but I missed sales and then, in October of 1994, I came back to do exactly the same job that I was doing before. "I find selling for Shell quite challenging. We just have one competitor, but it's the largest in the USA, so competition, while it's not obvious to the Bermuda public, is there. We are competing for public interest. The service station is my main focus but what is interesting, is that because I am working for a large corporation, I have a chance to get involved in all of its facets, things like the bunkering of ships, lubricating advice; it all makes for a very interesting day. Also, the fact that (Stanley Marshall, Steve Kendell and myself) know each other so well, has helped us to help the company -- we've made it fun and it still makes me happy to go to work everyday.'' That feeling is shared by all members of the company, said Mr. Soares, a fact evidenced by the long years of service most of its 32 employees have given -- 409 years between them. "Shell has given all of its staff the opportunity to learn and we are constantly updated on techniques and philosophies. Shell has spent a lot of time training us. I'm constantly travelling to seminars; so it does what is necessary to keep us challenged and, partly because of that, we have such a strong work unit. There's very little turnover in staff. The only persons hired are those who we feel will fit into the Shell mould; the Shell team. The strength of Shell has been the dedication of its employees. Our pride, throughout the entire company, is that everyone gives excellent customer service.'' As far as the public is concerned, explained Mr. Soares, Shell is comprised mainly of its most physical aspect -- service stations. "Service stations are our biggest area of effort as they make up the window of Shell as far at the public is Customer convenience customer treated as friendly as possible. Our efforts have always been designed to make the customer comfortable. Shell's East Broadway service station, for example, which is (now under construction), is being refitted with a big canopy so that customers and attendants can be kept out of the sun and the rain. Most of our stores have canopies for better customer comfort -- our main focus. We're making it as convenient and comfortable as possible for Shell customers to get fuel. "We're also now in the midst of launching our own credit card which our customers will be able to use at most of the Shell stores in Bermuda. The cards will make purchasing Shell gas and other items from our stores, easier, especially for those out on boats. We'll also be offering Shell customers frequent flyer miles on Delta and American Airlines with each purchase on their Shell card at no cost to them. It's just another of the many innovative plans we have for this year.'' Shell is also extremely interested in preserving Bermuda's environment, and has spearheaded many initiatives to achieve that end, said Mr. Soares. ."One of the more innovative things we've done, is to make all our underground storage tanks double-walled, and fit them with sensory devices which will immediately alert us in case of a problem. We were also one of the leaders In the distribution and promotion of unleaded fuel. We're committed to Bermuda and protecting Bermuda's environment and we have demonstrated, both with our tank programme and the unleaded gas, that we are acting with Bermuda's future in mind.'' Geannine Thompson, Hubert Wade, Thelma Weller, Hav Trott, April Smith, David Rance and Kennita Tucker MINI SUPPLEMENT SUP