Mega talent featured under the Mega Tent
Dancehall Reggae artists will be tearing up the place once again during tomorrow's Rise and Shine Part III.
The venue is the Mega Tent at St. David's and the artists taking the stage will be Busy Signal and Assassin.
On the local side, TEC Promotions organiser Declan Harris said there will be Hype Type, Elephant Child, Rasta Rebel, Culture, Twin Starr, 3 The Hardway, Souljah One, Stalwart Sound and Prophecy.
The night kicks off at 8 p.m. and for the first 50 people, entry is free.
Mr. Harris spoke to The Royal Gazette about the headliners of Satuday's showcase.
Of Busy Signal he said: "The sound of young Jamaica has been a constantly evolving, musical feast ever since local recordings began.
"Styles and faces come and go, but every so often a singer or deejay will free themselves from the pack and define an era.
"Such artists are lightning rods. Their music tells a people and now a worldwide community of dancehall followers who they are, where they've been and where they're headed."
This artist is still in his early 20s and has only being a professional artist for little over four years.
"But his songs and the way he expresses them are now the pulse by which modern-day dancehall is measured," he added.
"Witness for example, the power of 'Jail', which he wrote about his own brief stay in a US jail – an episode he's now transformed into a master class for others."
Assassin is renowned for taking Dancehall to the next level and he is favoured amongst women for his lyrics.
"On his second album, Assassin brought the energy level of an Elephant Man, the passionate delivery of a Capleton and the fierceness of a young Buju Banton, all rolled into one deejay," Mr. Harris said, while quoting a review which was in Jamrock Magazine.
"When Jeffrey Campbell first became involved with the music business at the age of 17, he adapted the moniker Assassin for a deliberate reason.
"Although he never claimed to be a killer per se, the deejay's energetic, rough-edge vocal style and uncommonly well constructed lyrics allowed him to pick off all competitors with cold-blooded precision. Yet somehow they never saw him coming.
"Once upon a time, you could go back and forth with another artist lyrically and it would be just about music and trying to establish dominance on a musical note. But when it starts to become about who is the bigger gangster, then it is not about music anymore."
While still a student at Camperdown High School, Assassin wrote 'Big Up All The Shotta Dem', which Spragga Benz recorded on the Street Sweeper riddim. Before long, he was recording for himself, and from 'Ruffest', his breakthrough hit on the Diwali riddim and through 'Infiltration', his critically acclaimed 2005 debut album on VP Records, he distinguished himself in a musical arena known for bluster and bravado.
"He debunked the common perception of Reggae artists as dunces and reprobates, Assassin enrolled as a student at the University of Sunderland, in England, studying towards a degree in business management," explained Mr. Harris of the artist.
"This artist has always made a conscious effort to try to learn and improve, as opposed to feeling like he already knows everything.
"He believes in maximising potential and whatever that potential is, he knew he would only realise it through hard work. With this he hopes to realise his true potential."
To eliminate numerous misconceptions of his sophomore release 'Gully Sit'n', Mr. Harris said: "As the title once suggests, this record comes straight from the streets, but with a difference.
"The title track is 'a celebration of ghetto lifestyle, as opposed to a lamentation about how horrible it is'. Instead of demonising ghetto residents as unruly savages, the artist's lyrics offer an acknowledgement of the fact that people are people even without an abundance of material things.
"Assassin's views are that one can still be happy while you're working towards better, it's all about not being resigned to your surroundings.
"The rest of the album continues in a similar vein, subverting stereotypes in the interest of truly 'keeping it real'."
The album features an all-star roster of producers ranging from veterans like Dean Fraser and Dave Kelly, whose massive 85 riddim provides the aural backdrop for Assassin's player anthem 'Anywhere We Go' to newer talents like Lenky Marsden and Daseca Productions.
Songs like 'The A.R.' take an uncompromising look at the reality behind the gun play so prevalent in popular entertainment, from movies to video games and music.
The song highlights the fact that a gun is not in possession of a brain.
The artist was quoted as saying: "The guns really don't care about social background. It don't care about race or creed.
"It's just hardware, a tool like any other."
Tickets, $40, are available at Music World, Tony's Fine Food, Dub City Crawl and Hamilton and Belvin's Fine Foods.