It's a case of the King is dead, long live the King for the Island's many Elvis fans marking the 25th anniversary of the singer's death today.

For the singer - who sparked the rock n' roll revolution which changed the western world - is still adored here on the Rock.

One man dusting off his blue suede shoes will be Music Box manager Eddie DeMello who followed Elvis's career even before he was famous.

He said: “I was an early Elvis man even before Colonel Tom Parker came along and made him a big star.”

And Mr. DeMello remembers watching the famous Elvis performance of ‘Hound Dog' on the Ed Sullivan Show, in which Elvis' provocative hip movements were censored.

He said: “They kept showing a dog and showing Elvis from the waist up.”

Over the years, Mr. DeMello has collected hundreds of the star's recordings on vinyl, and then bought a lot of them all over again on CD.

He has been offered $400 for an original copy of the 1956 hit ‘Blue Suede Shoes' while a limited edition bourbon bottle he bought for $80, 25 years ago, is now worth around $1,400.

But Mr. DeMello says it's not for sale, even though it is showing signs of age.

“A lot of the alcohol has evaporated.”

But for a quirk in the copyright laws, much of Mr. DeMello's early record collection would be worth a lot more.

He explains: “RCA Victor put out Elvis's 45s in America and His Masters Voice put them out in England.

“We couldn't import the RCA ones which had a dog on them but some local stores got them and blanked out the dog because they thought that would make it legal.

“It didn't of course, but because they are damaged they aren't worth so much.”

He said the rock ‘n' roll craze hit Bermuda in a big way and Mr. DeMello went on to manage some local rock bands before buying the Music Box about 30 years ago.

One regular like-minded customer is 71-year-old Maria Davies.

She said: “I watch his movies every night. I get on my husband's nerves so I watch them in another room.

“I have about 30 movies and 50 or 60 CDs. I have spent a lot of money. I love him, my God!”

Elvis is also well regarded by the younger generation. A quarter of a century on and the King of Rock ‘n Roll's popularity is still soaring. He has sold more than 100 million albums in the United States - only The Beatles have sold more.

And a newly released remix of a 1960s Presley song “A Little Less Conversation,” recently climbed the pop charts in both the UK and America.

DJ Stones Jones likes to play the 1960s Elvis hit ‘Suspicious Minds' for drunken revellers at his gigs though he admits to preferring Welsh Elvis look-alike Shaking Stevens.

Referring to Elvis's unglamorous death of a drug-induced heart attack partly brought on by overeating he added: “Presley is such a hero to a lot of Americans, but they still keep wolfing down the burgers. It's hypocrisy.”

Mr. DeMello has made three pilgrimages to Elvis's home Graceland in Memphis, Tennessee and celebrates the King's birthday each January which coincides with Mr. DeMello's sister's.

But he regrets never seeing Elvis who rarely performed out of America.

His brother William, 60, has every Elvis recording - bar the early Sun records - among his collection of 8,000 records.

He said: “I play two or three of his albums every night to relax.”