Over the past few months a heady, intoxicating fragrance has been lingering in the air as you pass the Bermuda Perfumery in St. George’s.

It is a unique new fragrance called “Coral” — the first new perfume to be launched since Isabelle Ramsay-Brackstone took over the historic Perfumery and moved it to Stewart Hall on Queen Street from its original home in Bailey’s Bay.

The fragrance is described as being refreshing, crisp like a basket of fresh summer lemons with a subtle hint of roses and other delicate Bermuda floras.

Asked about the name of this Bermuda creation, Ms Ramsay-Brackstone said: “The name, ‘Coral’ was my idea. At first, I was thinking of naming the perfume after a Bermuda flower. But nothing was inspiring me more than a piece of coral. So I decided to follow my instinct and what truly inspired my sense of creativity.”

Inspired by this sensation of Bermuda sea and coral, her senses soared. She believes that if corals had a smell, they would smell like her new perfume. And a nice piece of white sea coral sits on her desk.

“Corals inspired me to create a perfume that is delicate, alive, fragile, pure, feminine and beautiful. I wanted to combine Bermuda’s beautiful botanical elements to create that essence. “I found it in the fusion of freesia, clementine, nectar of rose and ginger, which are the main notes of Coral.”

She began creating “Coral” at the end of last summer with a “Nose”, an expert of fragrances. There are very few “Noses” in the world. Not only can they identify over 2,000 smells, but they can also compose with these smells.

“ ‘Noses’ are true artists and very special people. They translate perfumers’ visions and ideas into a perfume, guiding us through the infinite possibilities available in perfumery.

“Our ‘ Nose’ is extremely proud of Coral and truly believes that it is a fantastic olfactory image of Bermuda.”

They blend at the perfumery and the fragrance is placed in the nicest bottles and boxes available. All their bottles are made of French crystal, and their ribbons are French. They were all designed exclusively for Lili Bermuda. As with any new product, packaging plays a key role. She explained about the bottle and packaging saying that “Lili Bermuda Perfumes” are made from the finest oils around the world.

When asked what the new fragrance will mean to her business she said: “It means a new beginning. We want to build our new beginnings on the beautiful tradition that was created back in Bailey’s Bay by the Smith and Scott family.

“We want to rejuvenate the brand Lili Bermuda and make it a classic and quality product for all Bermudians to enjoy and be proud of. I know that Bermudians will be very proud to wear Coral as it is a beautiful perfume. It is my dream come true!

“Coral is my very first creation and I am very proud of it. I hope that the ladies of Bermuda will agree with me.”

“Coral” can be purchased from April 21 at the St. George’s Queen Street Perfumery only. It will be available at the Hamilton stores the following week. A half ounce of perfume sells for $60. Part of the Perfumery’s charm is its location, which includes a little cottage in the garden of Stewart Hall which has been converted into the Perfumery.

“Everybody loves to see our very old glass bottles filled with perfumes ageing to maturity,” said Ms Ramsay Brackstone. “People ask questions and are fascinated by the whole process.

“The setting is very special. The gardens are spectacular, full of flowers blooming into the summer. We love spending time with people around the property.”