In an age when multi-national corporations, conglomerates, and sinister cabals constantly plot to wrest every dollar they possibly can out of the hands of the consuming public, British Airways has found a way to give back to humanity.

The Change for Good programme has been a part of the British Airways experience for more than 13 years.

It basically consists of a small envelope that you can fill with coins or notes from anywhere in the world. British Airways then converts the money and donates it directly to UNICEF, who in turn distribute it to the projects that need the most urgent support.

You've seen it: the envelope in the seat back in front of you with the picture of the small child on it. It's the envelope that flight attendants ask you to fill with spare change that will eventually be used to buy food, medicine, and education supplies for suffering children.

It's the envelope that compels you, the relatively wealthy world traveller, to give what you can in an effort to provide assistance to those less fortunate than yourself.

British Airways partnered with UNICEF way back in 1994 to bring this programme to its international and domestic flights, and has since raised more than £23 million (around $45 million)!

That money has been donated to support projects in over 50 countries around the world, helping to transform the lives of millions of children in the process.

From programmes to help children affected by HIV in Ghana, Tanzania, and Ukraine, to disaster relief in Kenya (2002 floods) and Pakistan (2005 earthquake), the Change for Good programme has certainly played a role in bettering the lives and situations of suffering children around the world.

Following the devastating floods in Kenya, which displaced 150,000 people and damaged water supplies and sanitation facilities, Change for Good pledged to aid UNICEF's emergency flood intervention work, helping to replace equipment and reconstruct water and sanitation systems.

In Pakistan, the Change for Good programme provided funding for the "Building Back Better" programme, an initiative that aimed to rebuild and support an improved primary school system.

British Airways was able to provide the resources to train 33 teachers and thereby afford the opportunity for a quality education to more than 1,300 children. Change for Good is also the proud sponsor of a street children programme in Cairo, Egypt, that directly benefits more than 5,000 vulnerable children in the old city. The programme has drop-in centres with more than 100 counsellors and social workers who work feverishly to provide young people with education and medical services to ensure they make healthy, informed decisions.

Sallie Singleton, Public Relations Officer for BA, says that, "Bermudian travellers really support this programme," and is proud of our contribution to this noble cause.

Another proud local BA Representative is Marianne Wilcox, Bermuda's customer service manager, who said, "We are delighted to play an active part in this very worthwhile programme.

"For many years local customers have bought in thousands of foreign coins to our offices which are then sent to the UK where UNICEF changes this money into positive help for children around the world."

The key word here is positive. British Airways has been affecting Bermuda in positive ways for 70 years, and now, through the Change for Good programme, has given Bermuda a way to give back.

What can be better than that?