Bermuda-incorporated Digicel has introduced "The Ad Hut", a new advertising vehicle that provides advertisers a way of promoting products and services to consumers via their mobile phones and BlackBerries.

Developed in conjunction with DigiPoint, Digicel's Ad Hut is said to enable advertisers to target specific customer segments over the Digicel Live WAP portal while maintaining complete control over the management of their ads. Advertisers can schedule ads based on customer preference and can easily modify, schedule and terminate ads at any time.

According to Patrick Mignott, DigiPoint's managing director, the Ad Hut product was designed with the goal of revolutionizing advertising through mobile internet.

"Ad Hut enables advertisers and publishers both small and large to use mobile advertising as a viable business tool. It is a simple self-serving web interface," he said.

The Digicel Ad Hut is self-administered and users can go online to upload their ads and make their own payments. They can also edit their ads and access statistics, which are displayed in all Digicel territories.

"As the only mobile operator in the region to offer this service, we are very pleased to introduce Ad Hut as part of our ever-expanding portfolio of product innovations," said Ben Atherton, Digicel's marketing director.

"Because advertisers are constantly seeking new ways to reach consumers, we are confident that Ad Hut will create compelling, targeted advertising opportunities to help them better target their customer base and maintain a competitive advantage."