The Bermuda Cricket Board is seeking to strengthen its line-up with an executive all-rounder.

Cricket's national governing body has taken the unprecedented step of advertising for a full-time Executive Director to perform a multi-functional role. The job's mandate ranges from spearheading the BCB's fundraising effort and devising a medium-term business plan to liasing between the organisation and its international associates and Government.

The individual will also be responsible for the marketing and promotion of "Bermuda as a premier cricketing nation".

According to the advertisement, prospective candidates must have a blend of in-depth knowledge of cricket; "the governing legislation and process of cricket administration" and a strong business and financial background.

"A combination of both (cricket and business) would be ideal but we're focusing on the business aspect because a lot of stuff comes in from the ICC (International Cricket Council) and CCAM (the Cricket Council of the Americas) and there's a lot of financial matters to deal with besides the actual cricket stuff.

"So an all-round person is what we're looking for," noted BCB President Reggie Pearman.

He explained that increasing demands on the BCB's office and Bermudian cricket have necessitated this move.

"Most of us are doing it (BCB work) voluntarily but we need someone there that's hands-on during the day who can co-ordinate things.

"In the last year we've seen the need to have someone in the office on a full-time basis - instead of just a secretary or clerk - because of all the international commitments that are coming up. A lot of correspondence comes in and we need someone with expertise there to handle it."

The position will be particularly challenging since, given what appears in the advertisement, it seems that the Executive Director will ultimately have to generate funding for their salary.

"The continued success of this post will be dependent on the candidate's ability to secure further financing to support this position," reads the advertisement.

The BCB, said Pearman, will try filling the post locally before considering overseas applications.

"We're not going to advertise it overseas unless we have to. There's a possibility that someone in Bermuda can fill this role."

The battle for the Sir Frank Worrell Trophy will be seen live on Bermudian television.

Starting today, the West Indies-Australia cricket series in the Caribbean will be shown by the Bermuda Broadcasting Company (BBC). Coverage begins with the first of four Test matches at Bourda in Guyana.

The BBC's Chief Executive Officer Rick Richardson confirmed yesterday that the entire series will be carried on ZBM (Channel 7). Seven One-Day Internationals follow the four Tests.

"Yes, cricket is on. I made the decision yesterday (Tuesday). We had a few considerations with costs because there's always very slow movement on sponsorship for all the time we eat up.

"Cable & Wireless, the Bermuda Cricket Board (BCB) and some of the cricket clubs are coming together to ensure that we show it because everybody wants to see it," said Richardson.

The Brian Lara-led West Indies will be trying to regain the coveted trophy - named after the late famous West Indies skipper - which they surrendered to Australia in 1995.