Log In

Reset Password

Monster.com signs job ads deal

NEW YORK (AP) — Monster Worldwide Inc., a leading provider of online help-wanted advertising, announced partnerships with four newspaper publishers Monday, expanding its base of advertising-sharing arrangements with traditional media companies.The news comes one week after Yahoo Inc. announced a broader arrangement with more than 150 newspapers in which Yahoo’s HotJobs site — a rival to Monster — will work together with the newspapers on classified employment advertising.

Under the new deals, Monster will build and maintain job-search Web sites for its for new newspaper partners and also integrate the listings with its global recruitment database, which is accessible from its main site, Monster.com.

The partnerships bring in newspapers from Freedom Communications Inc., a privately held media company in California whose flagship newspaper is The Orange County Register; North Jersey Media Group, which publishes The Record of Bergen County; as well as the Wilkes-Barre Times Leader in Pennsylvania and the Honolulu Star-Bulletin.

Monster already had similar agreements in place with the two metro newspapers in Philadelphia — The Philadelphia Inquirer and the Philadelphia Daily News — as well as the Akron Beacon Journal in Ohio.

In addition to Yahoo’s HotJobs site, Monster also competes with CareerBuilder, a print and online help-wanted advertising venture that is owned by three large newspaper publishers.

Classified advertising for jobs, autos and real estate has long been a cash cow for newspapers, but that business model has been coming under pressure as online operations like Craigslist siphon away job listings and other kinds of ads. Peter Newton, the general manager of small and mid-sized businesses at Monster, said the newspaper deals were part of a strategy to expand the company’s reach.