Shoppers will be able to order books and other gifts online for Christmas after Brown & Co. launched its new website.

Found at www.brown.bm, it was developed by award-winning web design firm Maven Concepts and features links to all of the shop departments, such as Bookmart, Home Decor, Fashion Jewellery and more.

It has a Twitter feed on its masthead and an interactive promotions section, and also allows browsers to see its product selection through www.shopaholic.bm.

"We've designed our website with our customers in mind," said Tina Adderley, head of marketing and communications at The Phoenix Stores Group.

"It reflects the feeling we have for our offerings, and provides an easy navigation scheme so that customers can find what they are looking for and see what's new."

Visitors to www.brown.bm will also be able to contact management via large buttons and easy-to-use contact fields, allowing them to ask a question or inquire about a product.

"We think communication with our management is essential to an outstanding customer experience," said Nicole Warren, Brown and & Co.'s general manager. "Our new website encourages our customers to voice their opinions and help us better serve them."