The Island's longest stretch of pink sand could soon be serving up pink champagne.

A Planning application has been submitted for a beach bar at Warwick Long Bay, which will offer food, drink and entertainment. No further details are currently available as the application has not yet been advertised at Planning.

However, a Government spokesman said it already has the support of Environment Minister El James.

"The Minister received a proposal for a development at Warwick Long Bay which he supports. As the development is proposed for a National Park, the Minister's consent to use the land is required," said the spokesman. "An application for the development has been submitted to Planning and will be advertised shortly."

Some residents, however, are not so supportive. Katherine Michelmore, who lives nearby, is concerned it could spoil the natural beauty of Warwick Long Bay and have a negative impact on the surrounding area.

"As a Bermudian, I am concerned in general about the development and commercialisation of Bermuda's National Parks and open spaces," said Dr. Michelmore. "As a resident who lives in close proximity to Warwick Long Bay, I am worried about the impact that a development may have on the environment and on residents of the area.

"I am awaiting the opportunity to view the Planning application in order to learn more details about the proposal, and I sincerely hope that there will be the opportunity for public consultation regarding this development."

Hoteliers recently expressed concern at the littering on Bermuda's beaches. A report of the Hotel Owners Spring Summit 2008 states that John Harvey, CEO of the Bermuda Hotel Association, claimed "Bermuda's public beaches were not being maintained".

The hoteliers "agreed that Bermuda's beaches and Railway Trail were important all year round and that there needed to be an improved culture about littering".

Mr. Harvey is currently off-Island, but executive director of Keep Bermuda Beautiful Richard Lathan said: "I think the Parks Department is usually on top of the beaches and does a good job.

"But my concern is the areas nearby where people park. Sometimes people have lunch and just drop the trash on the ground rather than put it in the trash can. We are asking people not to litter. A little bit of time and a little bit of pride would go a long way to making the whole Island look a lot better."

A Government spokesman said Bermuda's beaches are cleaned every day in the summer and twice a week in the winter.