Monday marks the 50th anniversary of the beginning of the Theatre Boycott.

Community group Imagine Bermuda yesterday issued a statement reminding people of the historical significance of the protest which brought an end to segregation in public buildings including theatres, hotels and schools.

Describing the demonstration as perhaps the most heroic effort on the Island in the 20th century, Imagine founder Glenn Fubler stated: "The Theatre Boycott was a watershed event that began the transformation of our Island home.

"We want to remind everyone that on that date, the Progressive Group called on fellow residents to refuse to attend the local cinemas in a sustained way in order to remove the policy of segregation.

"When that group of brave Bermudians went out late on the night of June 11, 1959, to secretly circulate their flyers promoting the boycott, they had no idea what the response would be like.

"However, local residents responded to their call in a big way by staying away when the local cinemas opened their doors on Monday, June 15, 1959."

The campaign grew from strength to strength throughout the two-week duration of the boycott. On Thursday, July 2, 1959, cinemas reopened their doors and for the first time all residents were able to choose their seat, anywhere in the house.

"That journey, which began on June 15, 1959, has given generations of today guideposts for moving forward and overcoming the challenges of the 21st century," said Mr. Fubler.

Fear of retribution ensured the identity of the Progressive Group, made up of 15 young Bermudians, remained secret for more than 30 years.

On the evening of Thursday, July 2, 2009, Imagine Bermuda and the Corporation of Hamilton are hosting a 'cultural event' celebrating the success of the Theatre Boycott.