Slique is Bermuda's newest fashion magazine, but it will probably never hit magazine stands.

Which is exactly what its creators want. Instead, Slique, will only be available on the Internet.

Many well-established and new magazines are choosing to go this way, because it saves on production costs.

Editor Cha'Von Clarke, said there is also another reason to print it this way – the environment.

"We like this because that makes it a green, eco-friendly, magazine," said Miss Clarke. "The website allows you to print it off, but that's the reader's choice. It will never be in stores, and it will never kill trees."

Miss Clarke said printing online allowed her and Slique production and art director Lamont Robinson, to be looser with their target audience.

"Print magazines have to be more focused, because it is so costly to print," said Miss Clarke. "Because it is an electronic magazine, Slique has something for everyone, including women, men and children."

There is a section on things that move such as cars or bikes, psychological articles, relationship pieces, and space for poetry, in addition to fashion news and self-help.

"We recently wrote an article called 'The Psychology of Destruction' and another called 'The Psychology of Diamonds," said Miss Clarke. "I research a lot. My favourite website is Wikipedia because it tells you so much information about just about anything."

The magazine had a soft launch in August. "We wanted to see how the public would accept it," said Miss Clarke. "We have had a lot of good feedback. Many people love the professionalism.

"They love the design and it is all local, and it is still quality. Some people were asking about the target audience specifically to figure out whether we just want to do fashion.

"We didn't feel it was in the best interest of the magazine. The target audience is Bermuda."

The magazine hoped to launch itself somewhat less softly this October with the next issue, but Miss Clarke could not say yet what was planned in terms of a launch event. "The October issue will include letters to loved ones where people can share their poetry or testimonies about people they have lost," she said. "It is not a fashion magazine in the sense that every page you turn will be about fashion, but fashion is a big part of Bermuda anyway, because we follow the United States."

The magazine currently has about 10 freelance writers. "Lamont and I talked about creating the magazine for some time," she said.

"We are two board members of the Jakoma Modelling Agency. Lamont is he is the co-founder and CEO of Jakoma. "That is why it started off as a fashion magazine.

"He asked me if I was interested in doing the magazine. Once he asked me to be the editor there was no way it would just be about fashion. This is an opportunity to enlighten Bermuda about what is going on, encourage them to read and contribute to the community."

She said although they now have a production team, the first issue was largely put together by the two of them. "I would go to his house at 7 p.m. and get home at 3 a.m." she said. "We'd just be working on the magazine. With the launch it was almost like our baby was born."

She said their motto is : "We will have Bermuda watching, reading, learning and contributing". "We want it to be interactive," said Miss Clarke. "We want Bermudians to be unafraid to speak their minds."

For more information, contact Miss Clarke at editor@sliquemagazine.com or telephone her at 332-5476.