The Job with Erika Thompson
Age: 27
Role: Designer, Aardvark Communications
What is your job? As a designer, I come up with the creative work that our clients need. I've done everything from designing a logo, to annual reports and calendars, to newspaper ads, to managing social media, to designing a website, to making a TV commercial or writing and recording a radio spot. Whatever we decide will be the most effective communications for our clients; I do my best to execute it. I partake and sometimes run brainstorming sessions and participate in branding sessions. We strongly believe in branding at Aardvark so my ultimate job is to make sure everything I do for a client relates, reflects and elevates their brand.
What is your favourite part of the job? I am in love with the frustrating wonderment of the idea's process. It can be an evil beast, one that can easily switch from being a headache to a light bulb moment in a single instant. It's the stumbling and thinking towards that 'A-ha!' moment that is truly satisfying. Once that's uncovered, everything else seems easy. If it doesn't stem from a solid idea, then it's ineffective. Part of the idea process is the learning process too. I'm constantly trying to learn new programmes to try and push the boundaries for our clients. I love taking the time to refine and polish whatever I produce, to make sure it brings the idea to life. For me, the idea is king. It also helps that I'm surrounded by like-minded people so if we're stuck on an idea we all jump in to help suss it out and bring it to fruition.
What is your least favourite part of the job? One aspect of our job is logging all the time in fifteen-minute increments for work that we do for clients into what we call timesheets. It can become a tedious task - especially if you let them pile up for a few days!
What is your most interesting experience at work? One of Aardvark's most interesting initiatives to date has been the helmet exchange that we held for the Bermuda Road Safety Council. After noticing all the helmets that were being dropped off, I realised that there was an opportunity there. On the spot, I decided to film a stop animation of all the exchanged helmets piling up on the steps of City Hall. I made a make shift 'tripod' out of some left over helmet boxes and started clicking. It was meant to be an internal video only but the Bermuda Road Safety Council saw it and liked it so much that they decided to turn it into a commercial. One lesson that I learned is to invest in a tripod!!
What would you be doing otherwise? I always knew that I wanted to work in a creative field. The idea of Excel just completely scares me. Doing something that's not creative really isn't an option for me. Every day I come to work and am faced with a new challenge. Design really is problem solving. So as long as I get to come to work, problem solve and goof around with my co-workers then I'll be a happy camper.