Company reprints publication
Resident in Bermuda, the publication for people who are contemplating a move to the Island.
Bermuda Marketing president Ian Coles said that after the initial batch of 3,000 copies was snapped up within four months, more has been printed.
"The orders for it took us completely by surprise,'' he said. "We have therefore taken the opportuntiy to print a further 5,000 copies as well as updating and increasing the editorial content. We have also been able to accommodate several new advertisers.'' The latest edition is 96 pages, the biggest and most comprehensive since the magazine was launched in 1992.
Mr. Coles said that the publication was mainly distributed by local and international businesses to show foreign candidates for jobs and their families what life is like in Bermuda.
Stating that the magazine had become an integral part of the recruitment process, he said more business and professional people were the recipients than previously when it was mainly hotel and trade workers.
BUSINESS BUC
