place to build it, a top Government adviser said yesterday.

Mr. Mansfield (Jim) Brock, head of the Commission on Competitiveness, also told hotel managers it is up to them to solve labour unrest -- which he said was the big reason young people do not take tourism jobs.

Calling for Government and business chiefs to create an umbrella body to improve the Bermuda vacation, he also outlined a vision of Bermuda as the "Rolls Royce'' of tourism.

The Commission was set up by the Premier to study how to boost the economy through tourism, international business and maybe a third industry. It is getting information from about 57 "task forces''.

It has already reached some conclusions on tourism, Mr. Brock told the annual meeting of the Chamber of Commerce.

Government's 68-degree guarantee is a step in the right direction, he said, but people will not come to Bermuda in the winter for sun and beaches.

Even so, visitors would come for sports, and it could become the East Coast's winter sports centre.

However, efforts to push golf vacations were hampered because courses were so busy.

"The loss to Bermuda is too great for this situation to continue.

Bermudian golfers should be ... persuaded to sacrifice by making more starting times available to tourists, especially at weekends.'' The Island also needed another course like the Mid-Ocean and Port Royal, good enough to be a reason to visit Bermuda in itself.

"The only place left on the Island where such a course can be built is the US Naval Annex. I am sure we can persuade the US to return that site to us. Let me emphasise that it is not essential that Government should build and finance the course itself. Entrepreneurs in the private sector can be found.'' It is impossible to enhance the Bermuda vacation unless something is done about the labour-management relationship in many hotels, Mr. Brock added.

"There are long-standing, widely publicised conflicts which have not been resolved. It is management which manages the businesses, not Government and not employees, and it is therefore management which must lead the businesses and their employees out of these problems.

"A survey for the Commission's tourism awareness committee found that management/staff disharmony and management/union strife is the number one barrier not only discouraging Bermudian students from choosing a career in the hospitality industry, but also discouraging their teachers and guidance counsellors from recommending this industry.'' Hotel owners should improve managers' education and skills, especially in labour relations, he said.

"Management needs to win the hearts and minds of their employees, who in turn need to win the hearts and minds of our guests.'' There should be an organisation developing and managing the total Bermuda vacation experience, he continued. At present there was a "total vacuum'' where such machinery should be.

"This omission cannot be fixed by Government alone. A partnership between the public sector and private sector is essential. The organisation which is created must be entrepreneurial in nature and have the inherent flexibility to respond quickly to changes in the world tourism marketplace.'' He told the meeting: "The Ministry of Tourism is not responsible for the quality of the Bermuda tourism product, and when one considers the condition of that product I think the Ministry does a very good job in attracting the number of people to the Island that it does.'' To compete in tourism the Island needed to: Refurbish hotels and guest houses; Vastly improve service training; Enhance entertainment; Reduce local transport costs; Increase value throughout the economy; Develop an agreed national tourism plan; and Stop tourism being used as a political football.

He concluded: "Notwithstanding Bermuda's high costs, there is no doubt in our minds whatsoever that it is possible for Bermuda to regain its competitiveness and it is possible for our hotels, retail businesses and other tourism service providers to return to profitability.

"But we must compete on the basis of differentiation and quality, not price.

Everyone expects to pay more for a Rolls Royce than for a Mazda.

However, if we charge Rolls Royce prices we must deliver a Rolls Royce.''