Q: I'm getting more credit-card solicitations than ever before. While I do not need another credit card, some of the rates and terms seem attractive. Should I consider them? A: Yes, some of them are attractive -- those going to the most credit-worthy customers, many of whom have paid off their accounts over the past few years and so are eagerly sought after.

In contrast, some offers simply must be called exploitive and sometimes deceptive, and unfortunately they are usually aimed at those people most in need.

One solicitation, for example, offers what it says is a low rate, but an asterisk accompanies the percentage. When you find the explanation you learn that this is the absolute minimum rate, the base from which future rates will be assigned.

Those future rates will be geared to increases in the prime lending rate, which right now is on the rise, and likely to continue rising through this year and possibly beyond.

You could end up paying more than 25 percent on an annual basis, not just because of increases in the prime lending rate, but because of what is called an annual membership fee.

In itself, that fee should put you on guard because it amounts to nearly $100.

However, it is deducted from your account in monthly installments, meaning the credit-card provider -- not you -- has had the use of that money for much or most of the year.

It doesn't end there. If you have reached the limit on your account at the time the provider deducts the installment on your annual fee you may incur a penalty -- and it will be hefty one.

Late payments? They too are likely to incur a severe charge. Grace periods? There probably are none. The helping hand that is offered in the solicitation can become a cold, grasping paw.

But the biggest penalty of all in accepting such a card is the threat to your good name, that is, your credit record. There simply are too many chances for you to overlook or be late with a payment.

It would be reassuring to believe that only disreputable companies would be involved in such tactics, but it is not always so. It's a tough marketplace out there. You must read the details.

Yes, there are sound credit-card arrangements being offered by financial institutions that want your long-term business, and will deal fairly and considerately with you.

So, be patient. One of those offers might come in the mail tomorrow.