for a percentage of any purchase; E-: The all-purpose web and Internet prefix that stands for electronic; Links: Connections from one web page to another; Stickiness: A marketing word to describe a web site that keeps users glued to it; Portals: A site where you have a lot information about one topic -- a doorway into one particular area of interest eg. Yahoo and Excite; Brick and mortar: A traditional retail business; Click and mortar: A business that combines traditional retail and on-line shopping; Java: A programming language that makes a lot of interesting web special effects possible, like animation;