CrossTower, the crypto and digital asset exchange with an office in Bermuda, has partnered with Worlds Inc, the Massachusetts-based pioneer that developed the first 3D metaverses and technologies crucial to interactive online multiplayer gaming technologies.

Worlds said it will utilise CrossTower’s global non-fungible token (NFT) marketplace and services to sell NFTs of digital art, avatars and other artefacts related to the first online interactive virtual worlds — now known as metaverses — created for some of the most famous music and entertainment artists and brands, such as Aerosmith, the late David Bowie, the New York Yankees, DMC, WWE and Coca-Cola.

NFTs represent ownership of digital assets, including digital art, music and gaming collectibles through blockchain technology.

Consumers are able to collect and trade NFTs with various crypto currencies.

In 2021, Worlds said, global trading volume of NFTs reached $44.2 billion, according to blockchain data company Chainalysis.

Thom Kidrin, Worlds CEO, said: “We see huge potential for the new generation of metaverses, NFTs and crypto to permeate many areas of everyday life in innovative ways.

“We are partnering with CrossTower to help us execute on our strategic initiatives. CrossTower has already established itself as one of the top crypto exchanges, and they are a rising star in the NFT market with their impressive knowledge of NFT strategy and how various factors can impact NFT projects.

“We believe that CrossTower is uniquely suited to help Worlds unlock the full potential of our digital assets to bring value and unique experiences to our community and collectors.”

Worlds and CrossTower said they will soon announce rare and exclusive NFT drops that will be available to users at crosstower.com/nft.

Kapil Rathi, CrossTower CEO and co-founder, said: "We are at the forefront of innovation and thrilled to be partnering with Worlds to maximise the positive impact we have on the NFT industry.

“Worlds is a pioneer, visionary, and long-lasting force within the metaverse. The Worlds NFT Collection offers ageless collectability, and together we will strengthen market value as we offer collectors opportunity through perpetuity.”

Founded in 2019, CrossTower has offices in the US, Bermuda and India.