BTA’s ‘Lost Yet Found’ campaign wins video industry awards
A tourism campaign highlighting Bermuda’s unique experiences has reaped three platinum awards from the video industry.
The “Lost Yet Found” video for the campaign, launched in September, proved a hit with the Viddy Awards, which is administered and judged by the Association of Marketing and Communication Professionals.
The international competition for digital video excellence recognised Bermuda’s campaign in three categories — the awards were in Non-Broadcast, short-form web videos under three minutes in Travel/Adventure, as well as the Culture/Lifestyle category.
Tracy Berkeley, interim chief executive of the BTA, commended the team for their hard work.
She added: “As an organisation we are differentiating our destination, and this industry recognition shows that we are on the right path.
“We will remain focused as we continue to push Bermuda’s brand forward.”
Jamari Douglas, the vice-president of marketing, PR and communications, said the recognition came as an honour.
“This campaign is the result of collaborative efforts put forward by BTA, as well as Burnt House Media and Proverb Agency, two Bermudian-led organisations,” he said.
The campaign is to “remain prominent in key markets”, Mr Douglas added.
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