Kentucky Fly Chicken!
Dwayne (Sluggo) Leverock took an image of himself grasping at a barrel of KFC chicken during a World Cup match that appeared on a popular website in good nature yesterday — but didn’t rule out of the possibility of seeking image rights royalties.
The affable cricketer is pictured on YouTube in several images with — food superimposed on them — that were originally snapped prior to and after the Caribbean tournament.
“I had a look at it and it didn’t bother me. If that’s what gets them to the point where they want to laugh then that is on them. I know my ability on the field and that’s where my icon status came from,” Leverock told The Royal Gazette.
Leverock’s stock shot up following his dismissals of Test batsmen Kevin Pietersen and Paul Collingwood in a warm-up match between England in St.Vincent last March.
“It doesn’t even bother me and if you were to read some of the feedback on the site you will see that many people have actually complained about the images,” he added.
Leverock said he has yet to seek legal advice but hinted yesterday at the possibility of doing so in the near future.
“I will have to see about that,” the policeman said.
Among those who have urged Leverock to seek legal representation over the matter is national coach Gus Logie who has accused the US website of using the cricketer as a marketing tool without proper consent.
“They may say it’s all fun but it is not because it is marketing. He has on a Bermuda cricket shirt and at the end of the day it is his image. People try and make fun of all different things but his image is being used and he has image rights that people just cannot use without proper consent. They couldn’t do that to Brian Lara so why do it to him,” Logie said.
“Some people might see the funny side of it but the point of the matter is that he has an image to protect and he has to make sure he has lawyers to make sure he gets the best out of it. He has to let these people understand that they cannot use his image for different things whether they want to make fun or not. “It’s not just chicken but also burgers and fries which is an advertisement for those companies — it is marketing and somebody is making money off of him and people will try and exploit others who don’t know any better.”
Logie said he was alerted to the images at the height of the Island’s World Cup campaign earlier this year in the Caribbean.
“Initially when we were at the World Cup it was fine but I think now it is gone way overboard. The whole euphoria should’ve died down but it is now being used as marketing,” he added.
“It is a bit embarrassing but he can also make some money off of it. He should try and embarrass them by making a bit of money off of it.”