The QVC Group has made an ownership declaration stating that Contrarius Investment Management and Contrarius Investment Management (Bermuda) have beneficial ownership of 702,768 shares of Series A Common Stock, representing 8.9 per cent of the class.

The two entities are filing together because they may be deemed a “group” under section 13(d)(3) of the US Securities Exchange Act.

QVC describes itself as “a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs”.

According to the filing, other people have the right to receive dividends or sale proceeds for these shares.

The identity of those third parties or any agreement terms has not been publicly disclosed.