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Global audience expected for golf tournament ? and Bermuda

BERMUDA will be seen in all its glory by worldwide TV audiences next October when TNT brings down their massive production team to televise the 2007 Grand Slam of Golf at the Mid Ocean Club.

Jenny Storms, Turner Sports senior vice president of marketing and programming who was in Bermuda this week for the announcement that Bermuda had won the rights to host next year's event, said: "We will do our best to bring the grandeur of Bermuda to our viewers at home."

The 36-hole tournament ? to be played on October 16 and 17 ? will be watched by 90 million households in the United States and over 100 countries around the world, said Ms Storms.

And TNT's work starts almost immediately.

"We will be sending out our production personnel probably in the next month. They will come out here and start scouting locations. They will want to make sure we set up cameras in positions so we can focus on the beauty of the landscape," said Ms Storms who added that TNT will also be using available footage of the island as well.

"It will be a combination of using footage from your Tourism bureau ?we can utilise that but we will also be doing a lot of our own shooting.

"We will come into the city and find those historical places and the things that are special to Bermuda and make sure those items get on air so that the people back home can see everything."

During this year's event in Hawaii, Ms Storms said TNT set out a huge production staff which was complemented by a local team.

She said: "This year we sent out at least 30-40 people from [TNT's headquarters Atlanta and then we hired at least 30-40 more people [in Hawaii. This is a very large production. The PGA of America produces the best golf tournaments in golf and we are honoured to work alongside them.

"We will use our Emmy award-winning production to showcase the non-stop action alongside the beauty of the island. It will be a tournament not to be missed."

While TV towers will be built on Mid Ocean to shoot the action, Ms Storms said: "Our production crew will determine where the towers will go but I also think there are some natural areas that can serve as production points. They will determine whether they need elevation or if they need towers. There could be existing structures that could serve their needs."

Hawaii has been home to the Gland Slam for the past 12 years and because of the time difference to the US east coast, it made it perfect for live TV viewing. However live viewing from Bermuda may be in doubt as the 36-hole tournament will be played on Tuesday and Wednesday.

Ms Storms said: "We are taking a close look at our programming schedule at the moment to try and establish what exactly we are going to do. But we are going to be promoting and producing the most amazing golf event and showcasing the island of Bermuda so we have no concern of time zones."

Premier Ewart Brown said that Government was going after those TV viewers to showcase the island. While he did say that they will be marketing the tournament to bring in tourists, he added: "Let's be clear. The main audience that we are targeting is the television audience. That is what makes this event so different."

Dr. Brown said that the Department of Tourism has budgeted $1.5 million to host the event which brings in the winners of the four Grand Slams ? the Masters, the British Open, the US Open and the PGA Championship.

David Ezekiel, vice president and men's captain at Mid Ocean, said: "We are so thrilled to host the event. The course was recently ranked 45th by Golf Digest in courses outside the United States.

"We can't wait for the world to see this gem we have here. With our prevailing winds and greens that are as difficult as you get anywhere, this will provide a real test for golfers of any standard.

"We can display not only Mid Ocean but Bermuda at its very best. We can't wait for it to happen."