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Internet price competition hots up

Logic Communications has stepped up the competition for internet speeds following the launch of its new free upgrade for 1 Megabit (MB) and 2MB services.The Internet Service Provider (ISP) kicked off its ‘Want More?’ campaign this week to promote free upgrades available to subscribers with staff members taking to the streets of Hamilton on Monday to hand out fresh oranges representing the company logo.On the same day, rival North Rock Communications launched its entry level internet service of 1MB and 2MB for $29.95 and $69.95 respectively.Jennifer Mahoney, assistant vice-president of marketing at Logic Communications, said: “Effective immediately all basic and standard Internet customers will be upgraded at no additional cost.“Logic is constantly looking at ways to add value to our customer’s experience, either by offering extended opening hours or providing exceptional customer service.”Logic customers signed up to the 256 Kilobit ‘Basic Internet’ service will now have access to speeds up to 1MB - four times the speed - at the original price of $29.95.Meanwhile 1MB ‘Standard Internet’ customers will be upgraded to 2MB at the original price of $69.95.The company has also launched a new tier of 6MB for $119.95 called ‘Supreme Internet’.In addition, Logic will be running a series of free seminars entitled the ‘Logic Series’ starting next Wednesday with ‘Lifelong Learners’ (60 years and above) for entry level users covering internet security, an introduction to browsers and search engines, and email communication, hosted in a lunch and learn environment.Other seminars will include social networking, Internet safety for children, kids camps for future networkers and holiday planning through making the most of online resources.Bill Dickinson, general manager of FKBtransact Ltd, said that his company would remain competitive in terms of internet speed and price and was reviewing its various offerings.

Fruitful promotion: KeyTech's Olatunji Tucker and Krystle DeSilva promote Logic's new deal