Just champion! Bacardi signs up Nadal – The Royal Gazette | Bermuda News, Business, Sports, Events, & Community

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Just champion! Bacardi signs up Nadal

Bermuda-based Bacardi Ltd has announced world number one tennis star Rafael Nadal as the new Bacardi Ltd Global Social Responsibility Ambassador to lead its responsible drinking campaign, ‘Champions Drink Responsibly'.

The campaign will utilise advertising, public relations, consumer experiential initiatives and social media platforms, including a YouTube channel and, for the first time, a Facebook page to inform consumers about responsible drinking.

“I enjoy socialising with my friends and family and drinking responsibly is important no matter what your game is,” said Nadal. “That is why I'm teaming up with Bacardi Ltd as I want to take the lead in promoting social responsibility to fans and consumers around the world.”

Winner of nine Grand Slam titles, Nadal was introduced by Bacardi Ltd president and CEO Séamus McBride at the global launch event in Miami on Tuesday.

“We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador,” he said. “Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our company and this campaign.

“His global appeal makes him the perfect champion and role model to help us continue to spread the message that we should all know ‘where to draw the line' when it comes to drinking. We are now building into the fourth year of the ‘Champions Drink Responsibly' campaign having launched with Michael Schumacher and we are delighted that Rafael has agreed to carry forth our campaign for the next few years.”

Rafael Nadal: Bacardi ambassador

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Published March 24, 2011 at 9:59 am (Updated March 24, 2011 at 9:58 am)

Just champion! Bacardi signs up Nadal

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