Bacardi to launch paper and biodegradable spirits bottles
Bermudian-headquartered Bacardi has unveiled plans to put the world’s most sustainable spirits bottle on shelves by 2023. The move is aimed at helping reduce the problem of plastic pollution.
The new 100 per cent biodegradable bottle will replace 80 million plastic bottles, some 3,000 tons of plastic, currently produced by Bacardi across its portfolio of brands every year.
The company has worked in close collaboration with US-based Danimer Scientific, a leading developer and manufacturer of biodegradable products.
Petroleum-based plastics used by Bacardi today will be replaced by Danimer Scientific’s Noda™ PHA, a biopolymer which derives from the natural oils of plant seeds such as palm, canola and soy.
The company said that a regular plastic bottle takes more than 400 years to decompose, but the new spirits bottle will biodegrade in a wide range of environments, including compost, soil, freshwater and sea water, and after 18 months disappear without leaving behind harmful microplastics.
Bacardi rum will be the first spirit to appear in the new bottle, before the plant-based material is rolled out to replace single-use plastic across the entire Bacardi supply chain and the company’s 200 brands and labels.
Ned Duggan, senior vice-president, Bacardi Rum, said: ‘Over our 158-year history, Bacardi has always believed in respecting the world’s natural resources and acting responsibly, from the sustainable sourcing of our sugarcane to the water and energy used to make our rum. We’re now excited to be pioneering this new biopolymer technology for the benefit of all Bacardi brands and the entire spirits industry.’
Bacardi is also creating a sustainably sourced paper bottle. It said that by integrating the Nodax PHA polymer, this alternative solution will have equally strong environmental credentials while ensuring the quality and taste of the spirit inside a bottle made of paper is as exceptional as one made of glass.
Jean-Marc Lambert, senior vice-president, global operations for Bacardi, said: ‘When we set ourselves the goal of being 100 per cent plastic free by 2030, we knew that it would take ground-breaking advances in packaging design to make it achievable, and that’s exactly what’s happening through our partnership with Danimer.’
The company said that thanks to the versatility of this innovative new material, the Bacardi Packaging Development team will also crack one of the beverage industry’s longest-standing plastic problems – the plastic lining of bottle closures.
Mr Lambert said: “‘It may sound small, but add that up across every bottle produced globally and we’re talking many tons of plastic every day. Once we’ve fixed the problem, we’ll be open sourcing the solution for the entire industry to use. This isn’t about competitive advantage it’s about doing the right thing for the planet.”
Bacardi has a goal to become 100 per cent plastic-free in the next 10 years. The company has committed to removing all its non-essential, single-use plastic, including all plastic gift box materials and plastic point-of-sale materials, in the next three years.
The University of Georgia and the UGA New Materials Institute verified Nodax PHA as a truly biodegradable alternative to petrochemical plastics in a 2018 study. Danimer Scientific uses the material for a wide range of applications, including thermoformed trays, drinking straws, flexible and multi-layer film packaging, coatings, disposable cutlery, and more.
Scott Tuten, chief marketing and sustainability officer at Danimer Scientific, said .the material is one of the most promising eco-friendly materials in the world today because it delivers the biodegradability that consumers demand without losing the quality feel they receive from traditional plastic. He added: “The material provides the best of both worlds, and we look forward to working with Bacardi and incorporating PHA into their iconic packaging.”