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PwC secure prime spots on airport passenger bridges

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Prominent position: PwC has its brand on the covered passenger boarding bridges at the new airport terminal (Photograph supplied)
Prominent position: PwC has its brand on the covered passenger boarding bridges at the new airport terminal (Photograph supplied)

Six new covered passenger boarding bridges at LF Wade International Airport will feature the PwC brand prominently across the interior and exterior.

The outside of the jet bridges features PwC’s logo. The inside of the six jet bridges displays PwC’s new “Hello, tomorrow” global campaign, which is said to invite curiosity and differentiates the PwC brand in the marketplace.

Arthur Wightman, PwC Bermuda territory leader, said: “As a world-class international gateway, the LF Wade International Airport is a compelling opportunity to reach our market locally and globally. As the leading professional services firm in Bermuda, that’s part of a network in 155 countries, we are excited to support the airport and the Bermuda international business sector. The new covered jet bridges will positively impact travellers in providing protection from the weather and ease of accessibility.”

PwC said the interior of the jet bridges features a campaign that supports the overall theme of the airport in representing a welcoming atmosphere with elements of Bermudian culture, including colourful images of the Bermuda kite, Whistling Frog, Gombey, architecture and marine life. It said the messaging of the “Hello, tomorrow.” campaign is rooted in engaging our clients and communities by projecting a conversational, inclusive, upbeat tone, and helping them to reconfigure their businesses to succeed in a world that will be dramatically different.

The new terminal building is scheduled to open on December 9. Local advertising agency AAC is handling the advertising concession.

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Published December 01, 2020 at 8:00 am (Updated November 30, 2020 at 7:36 pm)

PwC secure prime spots on airport passenger bridges

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