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Rubis takes lead role in Drive for Change

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New sponsor: Rubis Energy Bermuda is the new lead sponsor for Drive for Change. Shown are driver Kalijai Simmons, left, and Rubis general manager Graham Redford (Photograph by Akil Simmons)

Rubis Energy Bermuda is to help boost road safety as the lead sponsor of The Royal Gazette’s Drive for Change campaign.

Thanks to the support of Rubis, the campaign will be able to extend its reach into the community through different events at the fuel distributor’s network of service stations and to increase public awareness on road safety.

Graham Redford, the managing director of Rubis Energy Bermuda, said: “Rubis is excited to be able to partner with The Royal Gazette on this important road safety awareness campaign.

“As Bermuda’s leading retail fuels supplier, we recognise that we have a social responsibility to help with initiatives that are in the Bermudian public’s best interest. As a company, our primary focus is on the safety of our employees, so it is a natural extension for us to try and encourage safer driving practices within the community as a whole.”

Dexter Smith, the Editor of The Royal Gazette, added: “Having Rubis on board is a significant fillip for Drive for Change.

“Its support will help us to keep our messaging strong in the year ahead while keeping road safety at the forefront of the minds of our community.

“The solutions are simple and the sooner they are implemented, the better for us all.”

Building on the work done by the longstanding road safety campaigners, Drive for Change launched in January 2018 to campaign for roadside breath test checkpoints, speed cameras and a graduated licensing programme for new road users.

The campaign staged several awareness events, produced films, advertisements and posters, as well as several hundred news stories and features to highlight the roads crisis.

Drive for Change has also launched a petition to gauge public support for the measures.

Rubis Energy Bermuda is the lead sponsor for Drive for Change. Pictured is Rubis general manager Graham Redford (Photograph by Akil Simmons)