Bermuda College unveils its rebranded logo
Bermuda College has adopted a new flag and brand as part of its Vision 2023 Strategic Plan.
The college has unveiled a new turquoise and white logo intended to symbolise the various paths that bring students to the institution and reflect its strategic direction. Duranda Greene, the college president, said the almost yearlong journey to develop the school's new brand had been transformative.
Dr Greene said: “Once all of the data from our focus groups, surveys, meetings and discussions came together, we realised how transformative Bermuda College is to so very many that have entered our gates.
“It's not just the fact that our teaching faculty are more highly credentialled than most in comparative community colleges. This goes way beyond that. Our faculty and support staff really care about our students in a way that shows up in our data.”
She added: “In our most recent graduate survey, we had nearly nine out of ten graduates said they would recommend Bermuda College to someone.
“That speaks volumes not only about how we do what we do; it also speaks to our relevance to this community and internationally.”
A spokeswoman for the college explained that the logo was designed to be “trendy and timeless”. She said: “The new colours are indicative of Bermuda's landscape, reflecting the vibrant tropical hues and refreshing tones of the island. They are as distinctive as the college's resilience and relevance to our community.
“And our commitment is renewed to continue to deliver excellent opportunities and access to further education and career goals for students from all walks of life.”
Peter Sousa, the chairman of the board of governors, said he was confident that the new brand reflects the new shift of the college.
Mr Sousa said: “I am firmly convinced, that the college is well-positioned to continue to provide a standard of education, second to none, for Bermuda's residents, and that it will continue to be recognised internationally, offering unparalleled opportunities and access to our students, to set their feet firmly on paths to further education or career goal success.”
Dr Greene added: “There are so many opportunities available here, that quite frankly, are not available to students overseas.
“Transfer pathways to more than 30 accredited and recognised institutions in Canada, the UK, US and the Caribbean; new career opportunities in emergent fields, such as compliance; new internship experiences with our business and industry partners; and more online studies to gain professional designations from quality external providers.
“Bermuda College truly offers many pathways. We're inviting the community to discover their own with us.”