Marketing campaign at MSA
Mount Saint Agnes Academy (MSA) has launched a marketing campaign to help Bermuda residents get acquainted with the ‘MSA of today'. Since introducing the Canadian Alberta Curriculum, the school has transformed its academic syllabus, internal structure and the extra-curricular programs offered. After 10 years, the school is now seeing students who were introduced to the curriculum in the lower elementary grades graduate with outstanding results and moving on to good universities.
MSA is one of 14 accredited international schools offering the Canadian Alberta Curriculum and meeting the rigorous requirements to be eligible to offer this world-class learning system. The curriculum was selected because it is held in very high regard internationally giving students greater options when deciding on their post-secondary education. Most graduates are going on to Canada, the US and the UK.
Principal, Sue Moench, said, “We have been implementing change at the school for 10-12 years now, with the Alberta Curriculum being the major influencer. The result is the ability to offer an outstanding education program and, through our sports, music, arts and extra-curricular programs, an environment that allows for the development of a well-rounded individual.
We want people to know that MSA is a different school than it was 15-20 years ago. Up until now, we have been quiet about our successes, but we feel that the general public is influenced by old perceptions and aren't aware of what we are now offering.”
MSA hired local marketing agency, RBK, to create a robust marketing campaign, which is being rolled out through various media islandwide to help spread the message.
Kathryn Kelly, President & CEO of RBK, commented on the campaign, “When we heard about the transformation MSA has undertaken, and the success stories of graduates, we felt that there was a real story to be told. The campaign has been designed to build awareness of different touch-points that people may be misinformed about, including the curriculum, the premises and the programs offered.”
In addition to classroom teaching, MSA offers other programs to help produce well-rounded young adults. Sue explains, “For example, our well run Duke of Edinburgh's Award program teaches students important life skills, and our enthusiastic debate team are developing confidence in public speaking and leadership skills for the future.”
MSA has a robust athletic program with a gymnasium and an enclosed field in the back that many people do not know about. We're very proud to report that both the high school boys and girls volleyball teams continue to excel in inter-school volleyball tournaments year after year.”
In addition, MSA's music program is well-received as all middle school students have the opportunity to learn an instrument. Students also enjoy being encouraged to discover their creative outlet through a varied arts program.
MSA is continuing to accept admissions for the 2019-2020 school year. If you would like to book a tour or find out more, you can contact the Admissions Office by emailing firstname.lastname@example.org or calling 292-4134.
• Press release from Mount Saint Agnes Academy
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